Optimization, Beliefs, and Atomic Habits



Our mission is to help you Optimize your training in the gym, as well as, your life outside the gym. My passion for optimization is at an all time high. My excitement is fueled by the fact that, with all the current knowledge, tools, and resources we have available, human potential is nearly unlimited.  Our programs are designed for both optimization in specific areas,as well as, overall optimization. It is up to you to decide what you value and which areas of your life you choose to pursue optimization.

1. Fletcher Fitness- Strength for body, mind, and spirit
2. Brazilian Jiujitsu– the art of Jiujitsu for self defense and sport
3. Bioenergetics Protocols- Recovery from training and energy for life

These are the specific areas we are aiming to help you optimize. There are numerous other benefits associated with the work done in each of these specific areas. Each program lends itself to be a program for self development which can carry over into other areas of your life. The lessons you learn and the confidence you gain can sometimes be a greater benefit than the original stated purpose for training. For example, you may start a program because you needed to lose weight either due to health concerns are the fact you want to look and feel better  However, you may eventually find that the increased energy, confidence, and comradery associated with training are a  greater benefit than the weight loss. As stated in the book, “Zen in the Art of Archery”, the author says that the art is not undertaken for the mere sake of learning the art but as a portal to enlightenment.

Regardless of the area you would like to optimize, I have found beliefs and habits to be integral in the process. James Clear’s book, Atomic Habits, provides a great framework to integrate both. Here is a summary:

Atomic Habits is about how small, consistent changes in behavior—tiny “atomic” habits—can lead to remarkable improvements over time. Clear explains that success isn’t about big goals alone but about the systems and daily habits that shape outcomes.


Key ideas:
    •    Focus on systems, not just goals. Goals are results you want; systems are the processes that get you there.
    •    Make habits easy and obvious. Reduce friction for good habits and increase it for bad ones.
    •    Use the 4 Laws of Behavior Change:
    1.    Cue — make it obvious
    2.    Craving — make it attractive
    3.    Response — make it easy
    4.    Reward — make it satisfying
    •    Identity-based habits. True change comes from seeing yourself as the kind of person who does the habit, not just doing the habit itself.
    •    Habits compound over time—small improvements build up to significant results.


Clear emphasizes that improving by just 1% each day leads to significant growth in the long run. The book is practical, with strategies to build good habits, break bad ones, and make lasting behavior change.

Get Email Updates

"*" indicates required fields

Name*
I'm interested in:*